Sports Marketing Surveys has further strengthened its commitment to providing quality sports and sponsorship information, to the industry, by adding three more services to its already extensive portfolio of media evaluation and research techniques. This comes on the back of its recent announcement to set up a £100,000 research foundation for minority groups. The three new services involve partnerships with US based IEG and venue advertising agency Stadia, as well as a new research consultancy division – Sports Marketing Surveys plus.

With accountability becoming more commonplace, Sports Marketing Surveys has teamed up with US based IEG to market their Valuation Service on a European basis. The IEG Valuation provides a fair market value for sponsors and rights holders taking into account both tangible and intangible benefits combining information already being supplied by Sports Marketing Surveys through their media evaluation and research services. Independent sponsorship valuations for both new and existing properties are provided at various levels including title sponsorships, supplier status, naming rights and more popular recently for bidding cities. Sports Marketing Surveys will market the service in Europe and provide the local knowledge and information to assist in the Valuation process which has been successfully conducted for over 700 sponsorships, representing over $850m worth of sponsorship investments.

This new service comes in addition to the launch, in March 2003, of Sports Marketing Surveys plus, with Sandra Greer returning to the company to head this knowledge based consultancy. The concept of working more closely with clients, either sponsors, rights holders or sports goods companies, is proving very successful in utilising data, information and knowledge from a wide range of sources. Hence, providing a more in-depth analysis to aid strategic implementation on a project or retainer basis.

These two initiatives launched within the last six months are part of a long-term development plan by the company to move the market forward and help its clients maximise the value of its investment more effectively.

Sports Marketing Surveys has also teamed up with Stadia, to provide a unique, cost effective and innovative approach to spectator studies at venues and events. Audience profiles and feedback can now be quickly digested by the client using sms text technology, cost effective self completion surveys and the opportunity to return to the spectators through internet and email.

For more information on any of the above contact:

Sports Marketing Surveys
Tel: +44 (0)1932 350600
E: info@sportsmarketingsurveys.com
www.sportsmarketingsurveys.com