Sports Marketing Japan Co., Ltd. (“SMJ”) has acquired the exclusive Wireless Distribution Rights of the ATP Masters Series and Tennis Masters Cup through Premium TV Ltd. (Middlesex U.K., CEO Oliver Slipper). SMJ has also relaunched the mobile web service “TENNIS NET” on all three mobile operating carriers as an official site with 3G technology in Japanese market.

– Japanese fans will enjoy watching ATP top ranking players’ in action on mobile phones –
With the acquired rights, SMJ will distribute highlight scenes of ATP Masters Series and Tennis Masters Cup and players’ interviews everyday during the tournament along with the latest news.

About ATP Masters Series and Tennis Masters Cup
The ATP Masters Series was created in 1990 in the first year of the ATP Tour. The ATP Masters Series comprises the ATP circuit’s nine premier events in Indian Wells, Miami, Monte-Carlo, Rome, Hamburg, Canada, Cincinnati, Madrid and Paris. In 2005 Roger Federer and Rafael Nadal both won a record four ATP Masters Series titles. The Tennis Masters Cup is a tennis tournament played annually at the end of each year, involving the top eight players in the men’s tennis world rankings. The Tennis Masters Cup Shanghai returns November 13-19, 2006 with the year’s best singles and doubles players.

Tournament Schedule in 2006
Pacific Life Open (Indian Wells, USA) March 6 – 19
Nasdaq-100 Open (Miami, USA) March 20 – April 2
Master Series Monte Carlo (Monte Carlo, Monaco) April 17 – 23
Master Series Roma (Roma, Italy) May 8 – 14
Master Series Hamburg (Hamburg, Germany) May 15 – 21
Rogers Masters (Toronto, Canada) August 7 – 13
Western & Southern Financial Group Masters (Cincinnati, USA August 14 – 20
Master Series Madrid (Madrid, Spain) October 16 – 22
BNP Paribas Masters (Paris, France) October 30 – November 5
Tennis Masters Cup Shanghai (Shanghai, China) November 12 -19

About Sports Marketing Japan:
Sports Marketing Japan Co., Ltd. was established in April 1999 to operate and manage the licensing, marketing and event operation of the 2002 FIFA World Cup TM Korea/Japan as the exclusive television and marketing partner of FIFA.
– Acquired commercial and television rights from International
BAseball Federation (IBAF) for the Olympic Qualification Tournaments for the 2008 Beijing Olympics
– Mobile content distribution and operation for official Serie A mobile site (http://sadigest.jp/)
– Mobile content distribution and operation in the Japan market for official NBA mobile site (NBA.com MOBILE)
– Brand identity development program for Japanese Professional leagues and teams as the exclusive agency for leading sports branding and design firm, SME Inc. (New York, USA)
– Licensing / Marketing agency for American pro-wrestling entertainment organization “WWE” (World Wrestling Entertainment)

About Premium TV:
Premium TV is a specialist digital rights company. It generates revenue for sports, entertainment and publishing companies through the production, delivery, management and syndication of broadband and mobile content. Premium TV hosts and manages Internet sites, broadband subscription products and mobile services for entertainment and sports companies. Each year PTV streams over 6,000 live events for its clients, manages over 100,000 paying broadband subscribers for its clients and generates over K20 million of digital rights revenue for the sports industry.

Contact Information
Sports Marketing Japan Co., Ltd.
Ken Maki
Address: Kitaju Bldg. 5F 5-9-13 Jingumae, Shibuya-ku, Tokyo 150-0001
Tel:+81-3-5464-2255
FAX: +81-3-5464-2626
Email: info@smj.jp URL: http://www.smj.jp/