The Dallaglio Cycle Slam, a 2,800-kilometre cycle ride across Europe to raise money for the Sport Relief charity, and featuring several well-known names from the sports industry, is on track to meet its target of raising £1 million ($1.6 million) by the time it sets out from Rome on February 12.

The cycle slam, which aims to visit all six of the stadia that host matches of rugby union’s Six Nations Championship (Rome, Paris, London, Cardiff, Dublin and Edinburgh) in 28 days to watch a Six Nations match en route, is being led by Lawrence Dallaglio, the former England and British and Irish Lions rugby player.

The ride will also raise money for a range of other charities through Dallaglio’s Dallaglio Foundation, which will support Cancer Research UK, DebRA, the Help for Heroes campaign, the RPA Benevolent Fund and Leukaemia Research, among others.

The ride has signed up a range of sponsors, including cycling brands Giant and Giro, Nike, the sportswear giant, Oakley, the eyewear brand, and car company Range Rover.

Sports industry executives that are among about 250 people taking part in the ride include:

Andrew Croker, Perform
Jeff Slack and Nick Rusling, IMG
Graham Bartlett, Nike and Jonny Nye, formerly Nike
Lawyers Warren Phelops (K&L Gates LLP) and Mark Whitehead (Couchmans LLP)
Damian Hopley, Professional Rugby Players’ Association
Charlotte Hollow, Wasserman Media Group
Nigel Garfit, London 2012
Malcolm Wall, formerly Virgin Media
Andy Scott, 188bet
Simon Brydon, Racing UK
Oliver Weingarten, Premier League

To sponsor the ride, or an individual rider, visit: http://www.dallagliocycleslam.com/

Sportcal.com