London, UK – Sports.com Limited (www.sports.com), Europe’s leading mobile and fixed Internet provider of European sports content, community and commerce, announced that www.sports.com had achieved a new single-day record of 6.5 million page views during the Olympic Games and an average during the Games of 4.2 million page views per day and 225,000 unique visitors per day.
‘The Internet excels at immediate results and commentary,’ said Tom Jessiman, Sports.com’s Managing Director. ‘This, along with our innovative and unrivalled coverage, explains Sports.com’s record-breaking audience during the Games.’
The Olympics is only the latest major sporting event to demonstrate the leading reach of Sports.com. Sports.com’s audience has grown consistently since its first audit in October 1999, which confirmed an average of 1 million page views per day, making Sports.com the most visited European sports sites in only its first 100 days of operation. In June this year, Sports.com announced an increased average of more than 2.6 million audited page views per day. The traffic during the Games represents a quadrupling of the audience of less than a year ago and extends Sports.com’s leadership at the top of the European sports sites table.
‘With the Olympics, Champions League and Premier Leagues in Europe in full swing, we were delighted to break a single day record and to see our audience continue to grow exponentially.’ said Tom Jessiman. ‘From Euro 2000 to our involvement with Wimbledon, The Open and the Olympics, this has been an extraordinary summer for Sports.com to build on its lead as the most visited European sports site.’
Sports.com produced the official site of the French National Olympic Team as well as providing the leading Olympics coverage in the United Kingdom, Germany, Italy and Spain.
For Further Information Please Contact:
Sophie Dawn, Marketing Executive
Tel: 0208 233 7644
Fax: 0208 233 5252