GMX AG, the largest German E-Mail and messaging company on the German Internet and Sports.com Limited (www.sports.com), Europe’s leading mobile and fixed Internet provider of European sports content, community and commerce, today announced an agreement to produce a new co-branded sports channel called ‘GMX Sport’. As part of the agreement, both partners will participate in a joint marketing agreement to promote the site.
With the launch of the new German language channel, powered by Sports.com, the 6.8 million GMX members will have the opportunity to read compelling editorial on a variety of international sports events including as well as accessing live results, match previews, reports and statistical information.
Users will also have access to up-to-the-minute news on practice sessions, drivers and constructors in Formula 1, motorcycling and rally, the three major championships in the Motorsport world.
To launch the channel, the German Bayer Leverkusen team player, Carsten Ramelow will hold an exclusive Live Chat session with GMX members and also give his views on the upcoming Champions League match between Spiel HSV and Deportivo La Coruna.
‘This is an important step in the expansion of our offerings. Sport is a popular area of content on the Internet’, said Eric Dolatre, Chief Marketing Officer of GMX. ‘Actuality is an absolute must’.
Dr Wilhelm Bielert, Managing Director of Sports.com Germany commented: ‘Our strategy is the management of sports sites and the creation of unique content. This event is innovative as it shows our capabilities in combining a variety of media to bring the ultimate sports experience to our users’.
Further details from:
Citigate Dewe Rogerson
+44 (0)20 7282 2858