Frankfurt / Hamburg 9 June 2004 – Today, the Deutsche Fußball Liga GmbH (DFL) has awarded the international TV rights of the Bundesliga (the German premier league) to the sport marketing agency SPORTFIVE GmbH after a rigorous tender and selection procedure.

The contract, which also involves a series of measures to promote the Bundesliga brand abroad, is for a period of two years covering the 04/05 and 05/06 seasons. The promotion of the Bundesliga brand seeks to provide the potential for international orientated companies to enhance their international corporate communication through partnership with the Bundesliga.

‘It was essential for DFL that SPORTFIVE took the economic aspects as well as the strategic plans for the future of the League and the clubs into consideration.’ Stated Wilfried Straub, Chairman of the Management of DFL Deutsche Fußball Liga GmbH.

‘We are pleased that the DFL has embraced our innovative concept approach to include both the marketing of the TV rights as well as the promotion of the Bundesliga brand worldwide. Our strong relationship with the Bundesliga and our links with both the DFL and clubs will provide an ideal basis for a successful marketing campaign.’ Commented Robert Müller von Vultejus, Chairman of the Management of SPORTFIVE GmbH.

‘We are glad to help provide the Bundesliga with a due platform and the corresponding awareness abroad – especially in prospering markets like for example Asia’. Adds Philip Cordes, COO International TV Rights of the SPORTFIVE Group.

Both parties have agreed on confidentiality of contractual details and figures.

Please feel free to contact us if you would like more information.

Caroliene Götz
Head of Public Relations
SPORTFIVE GmbH
Tel.: (0 40) 376 77-110
Fax: (0 40) 376 77-115
E-Mail: caroliene.goetz@sportfive.com