SPORTELMonaco, which traditionally brings together the most important players from the worlds of sport and television, will this year turn its focus on the exciting developments taking place in the field of “TV-to-Mobiles” technologies.

Sports content, as it has done with cable, satellite and pay-per-view systems, is being counted on as a critical component to spur the growth of the TV-to-Mobiles industry. And this new distribution platform will in turn significantly change the way sports TV pictures are consumed, clearly triggering an upheaval in the sports rights marketplace. SPORTELMonaco 2005 has therefore created a number of initiatives on the theme : “TV-to-Mobiles”, aimed at explaining, demonstrating and promoting an exchange of ideas.

EXPLAINING

A document entitled, “The state of the Art in TV-to-Mobiles”, compiled by SPORTELMonaco will be issued to the press and participants. It will suggest paths of reflection to determine the future impact of these new technologies on the sports rights marketplace.

A “TV-to-Mobiles” area on the market floor (stands G8 – G16) will be utilized to display live images on mobile devices; and a journalist specializing in the “TV-to-Mobiles” phenomenon will explain the latest developments and answer questions on Monday, October 24 (5:15 p.m. – 5:45 p.m.) and Tuesday, October 25 (9:45 a.m. -10:15 a.m. and 4:00 p.m.- 4:30 p.m.)

DEMONSTRATING

In the “TV-to-Mobiles” space:

TDF will present videos about the DVB-H experiments of its Digita subsidiary in Finland, and about its DVB-H experiments in Paris.

SAGEM will demonstrate, on its DVB-H receivers, sports videos furnished by exhibitors at the market.

The International Symposium panel “New Screens for Sport” will be held Monday, October 24,  with Philippe Levrier, member of CSA, Didier Quillot, CEO, Orange France, Niclas Ericson, Head of Broadcasting and Media Rights, FIFA, Andrew Thompson, Head of Development, New Media & Sports News, BBC Sport and Minard Hamilton, Executive Vice President of Distribution and Marketing, Jamdat Mobile Inc.