On the occasion of the Sportel Asia which takes place in Shanghai, “World Sports Event : The Ratings Fight”, Jacques Braun, Mediametrie’s International Director, notes that “year 2005 was a good year for TV consumption throughout the world, despite the lack of worldwide sports events”.

2006 is the year of the Soccer World Cup in Germany starting in June in Munich.

This is a worldwide event, but if Europe prefers soccer, the Winter Sports like Alpine skiing and Ice Hockey are still the preference of more than 7 countries!

Asia is still a very specific market : China’s best sports TV audience of 2005 was the Opening Ceremony of the National games with more than 54 billion viewers, and India preferred Cricket to soccer just like their neighbour Pakistan.

Formula 1 2006 season just began this week with Bahrein and Malaysia Grand Prix last Sunday.
In 2005, the Brazil grand prix won a large audience in Germany with 7.3 billion viewers who followed this GP on RTL (broadcast at 19h00) and also with 6.2 billion viewers on RAI 1. In China, the Monaco grand prix realized an audience of more than 5.4 billions viewers, being aired at 19:30.

Jacques Braun adds: “once more, TV audiences are even better when the events are local or broadcast in prime time”.

The winter Olympic Games of Torino saw the men’s free skating competition meet with great audience success in the USA (their national competitors finished 3rd and 5th) with more than 19 billion viewers (delayed broadcast in prime time), and also in Switzerland (TSR2 realized a market share of 37,2%) and France where more than 6 billion viewers (average audience on France 2) were waiting for the French competitor.

Eurodata TV Worldwide will publish its report “One TV Sport Year in the World – 2006 issue” by mid april 2006 and offers studies about all the big events with the Sport Event Reports about the Torino OG or the next Soccer World Cup.

About Eurodata TV:
Worldwide Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 1200 channels in 75 countries and provides an exhaustive amount of daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the relevant authorized institute based in each country around the world. These data provide a range of services which help in the decision-making process of international professionals within the audio-visual world like producers, distributors, broadcasters, copyright organisations, sponsors, etc. In 2004, 90% of Eurodata TV Worldwide’s turnover came from abroad.

Each year, Eurodata TV Worldwide produces sports surveys to help decision-making courtesy of the TV audiences to these sports programs. For example, “One TV Sport Year” is an annual survey that covers 70 territories.

Remember that Médiamétrie is the French inter-professional company that measures the audiences of both audio-visual and electronic media. Its aim is to ensure audience and performance measurement for the audio-visual and electronic media and in addition to attain the high level of quality necessary for the unique professional reference for all the market players with general consensus. Médiamétrie was created in 1985, and has developed its Television, Radio, Cinema, Internet and New Media activities in France and abroad. In 2005, Médiamétrie had a turnover of 40.2 million Euros and employed 353 people.

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