Sportcal continues expansion with the opening of its new Hong Kong office

Sportcal, the worldwide sports market intelligence provider, announced today that it is to open a fourth office – its first in Asia – in Hong Kong.

The Hong Kong office is in addition to Sportcal’s existing headquarters in London and regional offices in Glasgow, Scotland and Lausanne, Switzerland.

The move represents the latest step in Sportcal’s continuing growth plan since it announced in December last year that Progressive Ventures, part of the Progressive Media Group of companies, has become a shareholder and strategic partner in Sportcal.

Opening an office in Hong Kong continues the expansion of Sportcal into new markets and regions and builds on an extensive key client base already developed in Asia that includes companies like: Astro; Badminton World Federation; Bangkok Broadcasting and TV; CCTV; Dentsu; BCCI; Fox International Channels Asia; Hakuhodo; ICC; Japan Sports Council; Korean Broadcasting System; Malaysian Convention and Exhibition Bureau; NBA; Samsung Electronics; Shanghai Media Group; and Singtel.

With a growing number of major events being awarded to Asia, including the winter Olympic Games in 2018 (Korea) and the summer Olympic Games in 2020 (Japan), Sportcal is seeing a growing demand for data and intelligence in the Asian market.

The newly-announced withdrawal of Oslo, the last European city in the race to host the 2022 winter Olympics, means that the event will now be definitely awarded to an Asian city: Almaty in Kazakhstan or Beijing in China. The next three editions of the Olympics will therefore be held in Asia.

The new Hong Kong office will support Sportcal’s expanding client base in Asia and a growing demand for information and news.

The move comes at an exciting time for the company, with Sportcal continuing to develop and expand its range of products and services:

  • Media Service Major enhancements to the Media Service will be presented at the Sportel trade fair in Monaco next week. These will include: the industry’s most comprehensive Global Media Deals platform, with enhanced analysis and data;
  • Media Landscape Service Significant improvements are being made to the Media Landscape service, including past analysis, charts and graphs and key broadcast rights;
  • New Media Profiles and Sports Property profiles have been added. 

Further exciting developments and enhancements to the Sponsorship and Events services will be launched later in 2014 and in early 2015.

Mike Laflin, CEO and founder of Sportcal, said: "We are delighted to be opening our first office in Asia. With the growing number of events in Asia and our expanding client base it was a natural step for Sportcal. It will enable us to provide more in-depth data intelligence and news from the Asian market and greatly enhance the wide range of services we offer and ultimately provide a better service for all our clients"

Tak Man, Asia Managing Director, Progressive Media Group, commented: "I am excited to open a new office for Sportcal in Hong Kong to support the sport business in the region. Sports business in APEC is a fast growing industry and Sportcal will be ideally positioned to help those that need up to date accurate information in order to make their business decisions. So I am happy that my team will offer customers in the Asia Pacific market greater access to Sportcal’s market leading business information solutions"

Sportcal’s Hong Kong office 

Floor 66

The Center Building


Hong Kong

Office Tel: +852 3965 3212

The Hong Kong office will be operational from October 8th

About Sportcal

Sportcal is the most comprehensive provider of sports market intelligence worldwide. It is the essential resource for anyone in the business of sport. Sportcal has been at the forefront of sports market news, data, analysis and insight for over 23 years. The product suite includes; News, Calendar, Directory, Media, Sponsorship, Events and Bidding. Sportcal also publishes a quarterly magazine and a range of publications. 

Sportcal was founded in the UK in 1991 by Chief Executive Mike Laflin. Mike is one of the leading authorities on global sports market intelligence. He has been involved in sport for over 25 years working extensively for a wide range of Olympic and non-Olympic sports.

For more information please contact:

Mike Laflin



+44 20 8944 8786