In recent years action sports have grown from being the enfant terrible of the sports world to the child prodigy. In addition to mass participation Action sports offer an entire lifestyle culture – with its associated consumer spending – and a wish list demographic for advertising agencies and brand owners.

What you will learn from this seminar:

The structure, realities and culture of action sports

The impact of action sports on the wider sports world

The opportunities in the media environment and mushrooming TV coverage

The launch of new events owned and driven by TV channels

The potential offered by new media channels such as broadband and 3G

The experiences of and opportunities for brand owners

This half-day seminar analyses the realities of action sports and the opportunities available in this fast evolving area. The seminar combines keynote speakers with panels of leading industry figures and experts debating the key current and future issues in action sports.

The world of sport is changing. Can you afford not to know about the Business of Action Sports In Europe?

Confirmed speakers include:

Al Gosling, Founder, Extreme Group
Timo Lumme VP, EMEA. ESPN International
Roger Draper, CEO, Sport England
Steve Veytia, CEO, OP Europe
Brad Hockridge, MD, Double Overhead
Eamonn Dowdall, MD, Gearhouse Broadcast
Paul Knipe, MD, Kaos
Trey Cook, Editor, Boardsport Source
Clive Ripley, Launch Publisher, Onboard Magazine
And more to come…

Tickets cost £195 plus VAT. SportBusiness International subscribers receive a 20% discount

For more information, contact SportBusiness Seminars on 44 (0)20 7934 9194 or email Actionsportseminar@sportbusiness.com