(London 21st March) – Sportal, a leading independent provider of sports content online, today announced that it is providing football content to Yahoo! properties in Europe.
The deal allows Sportal content to be enjoyed by internet users across Europe. The content includes news stories, live ticker scores for the top leagues, results, rankings and fixtures. The content will be featured and promoted on Yahoo! Sports in the following countries: Germany, France, Spain, Italy, Denmark, Sweden and the UK.
The agreement raises exposure for the Sportal brand via co-branded Yahoo!Sports-Sportal football pages as well as links to the various Sportal European sites.
‘This deal with Yahoo!, Europe’s favourite web guide, is fantastic for us’ said Rob Hersov, CEO, Sportal, ‘Yahoo!’s huge audience and availability across multiple devices will mean that Sportal content will be seen by many
people both at home, in the office and on the move.’
‘Yahoo! is one of the great Internet brands’ said Konstantin von Unger, Senior Vice President Distribution and Marketing, Sportal. ‘We aim to reinforce our status as the new force in the provision of sports content for all the major European markets.
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Tuesday, 21 March 2000
For further information, please contact:
Renate Damhuis at Sportal on 0171 350 4831
For press enquires, please contact:
Pete Goold, Christian May at Gnash Communications on 0171 243 4443 or 01273 570 767
Notes to editors:
About Sportal
Sportal, founded in 1998, is a global and independent sports media organisation. It creates, manages, promotes and commercially develops websites, either in partnership with major sports entities or under its own brand names. Sportal’s headquarters are in London and there are Sportal offices in Paris, Milan, Madrid, Stockholm, Copenhagen, Munich, Melbourne, Cape Town, Hong Kong and Kuala Lumpur.
The Sportal Network already includes the official sites for Juventus (juventus.it), AC Milan(acmilan.com), AC Parma (acparma.it), Paris Saint-Germain (psg.fr) and Bayern Munich (fcbayern.de), among others. South African Rugby Football Union and Sporting Lisbon join the network next month. Single-sport sites include Scrum.com, the premier rugby website, and the country-focused football sites sportal.co.uk, sportal.it, sportal.fr and sportal.es. In the next few months, Sportal-branded multi-sport sites will join existing multi-sport sites in Denmark (infosport.dk) and Sweden (sportnow.se).
Sportal creates sites with compelling content and leading-edge functionality and features. The Sportal Network provides a global technological and commercial infrastructure, enabling Sportal’s partners to benefit from economies of scale in technology and software development, and provides international advertisers and commercial partners with access to targeted audiences.