Turin, Italy – September 11, 2000: Sportal and Juventus FC today jointly announced that Sportal.com will be the clubs exclusive shirt sponsor for the teams 2000/1 UEFA Champions League and UEFA competitions campaign.
The legendary black and white striped Juventus team shirt will feature highly visible Sportal.com branding throughout every one of the team’s UEFA Champions League matches this season.
‘We are delighted to be sponsoring Juventus for their coming UEFA Champions League campaign,’ say’s Rob Hersov, CEO and Founder of Sportal, ‘Juventus are one of the truly great clubs in world football and this agreement deepens our existing relationship. It also expands upon our successful sponsorship of Euro 2000, which saw Sportal build an association with the cream of European football.’
‘Sportal and Juventus are both leaders in our respective fields,’ says Antonio Giraudo CEO of Juventus, ‘This partnership fully reflects the times and the importance of recent innovative technologies.’
Sportal also has an on-going multi-year contract, since May 1999, to design, produce and commercialise the Juventus website, www.juventus.com. The site is produced in English and Italian and features video highlights of each home game, available online 9 hours after each match, alongside live Italian audio.
The agreement provides Sportal with an integrated marketing package that includes the shirt sponsorship and also in-stadia perimeter boards and video advertising, perimeter boards at all Juve training sessions, branding on official interview boards.
Sportal™ (www.sportal.com) is an independent global provider of interactive sports content. Sportal creates, manages, promotes and commercialises websites, both under its own brand name and in partnership with major sports clubs and organisations. Sportal is also in partnership with some of the biggest names in sport, including Juventus FC, AC Milan, Parma AC and FC Bayern Munich, Paris Saint Germain, FC Kaiserslautern, Sporting Lisbon, the South African Rugby Football Union, Asian PGA Tour.
The Sportal Network provides a global technological and commercial infrastructure, enabling Sportal’s partners to benefit from economies of scale in technology and software development.
For further information please contact:
Mark Thursfield at Sportal
TEl: +44(0)0207 350 4825
e-mail: mark.thursfield@sportal.net