C5’s Advanced Forum on
Sport Law & Business
Successful Strategies For Exploitation and the Latest Legal Developments
22nd & 23rd February 2005, The Sheraton Park Lane Hotel, London

Undoubtedly the premiere conference for anyone involved in the governance, regulation and commercial exploitation of sport

Sport is big business. For rights holders, the opportunities to make money are more numerous and diverse than ever before, especially in the fields of sponsorship, broadcasting and new media. In football, the premier league, the champions league and the world cup are watched by a global audience of millions. Cricket and rugby are more popular than ever before. Athlete transfer fees can run into tens of millions and the athletes themselves have in many cases a status similar to that of film stars.

With success comes exposure, notoriety and responsibility. The FA’s disciplinary rules and procedures have been placed under the media microscope. Race fixing allegations have rocked the horseracing world. Drugs too are hugely topical and have been for some time now – Rio Ferdinand, Greg Rusedski and the 2004 Olympic scandals come to mind.

More than ever before the issues surrounding the governance, regulation and commercial exploitation of sport need to be mastered if you are to operate successfully in today’s sporting arena. In just two days, C5’s Advanced Forum on Sport will provide you with the necessary tools and know-how you need to succeed.

Hear from some of the most high profile experts in the field, including senior representatives from adidas, SFX, Chelsea, Deloitte, Octagon CSI, Sky Sports, BBC Sport, Sportev and Manchester United. From the governing bodies we have representatives from the BOA, ECB, ICC, ASA, IMS, FA, RFU, FIFA and the European Commission. The SDRP are represented and legal experts include representatives from CH Associates, Max Bitel Greene, Bird & Bird, McCormicks, Denton Wilde Sapte, Olswang, James Chapman & Co, Hammonds and Blackstone Chambers.


This diverse and distinguished faculty will guide you through the maze of commercial and regulatory issues that arise in the world of sport. You will also get key insights and expert guidance on:

·Negotiating athlete contracts
·Sponsorship, partnerships and ambush marketing
·How to minimise your exposure to tax
·Broadcasting rights: tips and traps for buyers and sellers
·The latest media and technology
·Drugs, ethics, privacy and conduct: regulatory and governance issues
·The recent developments and current trends in disciplinary proceedings
·Sport and competition law
·The football transfer system
·Conflicts in the sports sector

C5’s Advanced Forum on Sport is undoubtedly the premiere one-stop shop for anyone involved in the governance, regulation and commercial exploitation of sport to gain the updates, insights and expert knowledge required to stay ahead of the game. Don’t miss out on this excellent opportunity to network with your peers and colleagues.

Register soon to reserve your place by calling: Charles Edwards on:  +44 207 878 6920 or visit us online at: www.C5-Online.com/sport