Sport Entertainment and Media Group plc The Sport Entertainment & Media Group plc (SEM), one of the leading sports management companies in the UK announces that it has acquired ISM, the Portuguese sports marketing business.

This acquisition heralds an extension of SEM’s activities by bringing sports marketing skills into the business, alongside the group’s expertise in talent management, sports event organising and sponsorship.

ISM was instrumental in bringing the 2004 European Football Championships to Portugal. Consequently ISM will focus on developing a wide range of business and sponsorship activities in connection with Euro 2004 as well being involved in sports marketing activities across the wider group. With this acquisition, two years ahead of Euro 2004, the group is now well placed to benefit from the large number of opportunities associated with the tournament.

The total consideration for the whole share capital of ISM is £150,000, to be paid in a mixture of cash and shares over the next two years. Ana Matias, ISM’s Chief Executive will receive an initial consideration of £90,000 and will also be allotted 23,866 SEM ordinary shares with immediate effect.

This acquisition complements SEM’s existing football management activities in Portugal, where the company has an office and already represents several top players including Jorge Costa, the Portuguese national team captain.

SEM Chief Executive Jerome Anderson said, ‘ISM is one of the most respected sports marketing businesses in Europe and we are delighted to have brought it into the Group. All our European operations will now benefit from ISM’s skills, contacts and experience. This acquisition enhances SEM’s existing position as one the main players in football talent management in Portugal – a country that has produced someoutstanding talent over the years. We are now looking forward to exploiting the commercial opportunities it offers’

Application has been made to AIM for the listing of the 23,866 initial consideration shares. These shares will rank pari passu in all respects with the existing ordinary shares in issue. Admission to AIM is expected on 12 August 2002.

For further information please contact:

SEM
Jerome Anderson
Chief Executive
T: 020 7479 4770

Impact Consultancy:
Jane Wilson
T: 020 7479 4770
M: 07855 458746