New York, NY, September 18, 2006 – Marketers from coast to coast are about to get more efficient while their offices get cleaner! Professionals who spend the bulk of their time sifting through sponsorship proposals, community outreach requests, foundation grants and more will soon take back control of the time they spend on this task.

SPONSORIUM, the originator of evaluation software for the sponsorship industry, follows up its recent European expansion with the launch of U.S. operations solidly positioning itself as the unparalleled global leader.

SPONSORIUM’s flagship product PerforMindTM is the most evolved web-based application to evaluate, filter, and route incoming proposals. Subscribers will benefit from the ability to create their own evaluation criteria and design custom tiers for different brands or objectives. Once in place customers will be able to streamline the management and evaluation of proposals, regularly review existing sponsorships and reduce the time spent on administration and internal management reporting.

Mark Davis, formerly of sponsorship evaluation firms TNS and SiS, will oversee all U.S. operations and exclusively market SPONSORIUM’s services. Davis has over 10 years of industry experience and will be based in New York City.

“As all areas of sponsorship continue to become more crucial to the marketing mix, tools such as PerforMindTM are vital to assess opportunities and maximize budgets,” said Davis. “SPONSORIUM’s superior product, continuous innovation, advanced development team and industry expertise will allow us to quickly penetrate the growing U.S. market.”

Paul Pednault, SPONSORIUM’s founder added “We believe Mark Davis will add value to our marketing efforts in the United States and that the future knowledge that PerforMindTM can bring will be of immense benefit to the industry in years to come”.

About SPONSORIUM:

SPONSORIUM seeks to advance the sponsorship industry by introducing knowledge and tools to facilitate sponsor-sponsee partnerships that enhance the quality of community life. Based in Montreal, with offices in New York and the UK,  SPONSORIUM is staffed with sponsorship experts and provides tools to streamline the sponsorship review, decision making, and management process whether on a global or local scale. For more
information, please go to http://www.sponsor.com/.