Sports Marketing Surveys is using Magellan, their automated image recognition system, to monitor the exposure generated for the official Euro 2004 sponsors from every live match for the duration of the tournament.

Magellan consistently evaluates sponsor exposure, accurately replicating the performance of the human eye and offering sophisticated analysis of brand visibility.

Sports Marketing Surveys will make available a selection of the exposure results on a daily basis, which can be accessed with a personal password through their website. Details of sponsor exposure for all partners from featured games will be updated regularly to allow the sponsors’ performance to be monitored throughout the Championships.

For more information and free access to these results, please email for your personal invitation to the microsite at


James Hutchison
Sports Marketing Surveys Ltd
Tel: +44 1932 350600