Sports Marketing Surveys, the leading independent global sponsorship research consultancy, today announced the launch of an internet tool designed to help brand owners, agencies and properties seeking sponsorship to significantly speed up their research process.

The World Sponsorship Monitor is the world’s premier sponsorship monitoring service, sourcing sponsorship deals from around the globe. Until now, subscribers have received a monthly report updating them, but the announcement means that a full five-year back-dated sponsorship history will be available online for the first time. The initiative is expected to greatly reduce costly research time within sponsorship departments and agencies.

Said Stephen Proctor, Managing Director of Sports Marketing Surveys,

‘We recognise the need for accurate, up-to-date simple sponsorship information is paramount, and we believe that this tool gives the user flexibility and instant access. The ability to go back over a five year period to check on deals which may be coming to a conclusion around now is a huge advantage, and adds great value to The World Sponsorship Monitor’

As part of their initiative, Sports Marketing Surveys are offering free trials of the service.

For more information, please contact:

Communicate Sport on 020 7443 9100 or email