Sports Marketing Surveys Ltd is launching its new and unique Stadium Naming Rights Tool, SponsorCalc. This new product has been developed by Sports Marketing Surveys Ltd in conjunction with Ardi Kolah, the author of ‘How to develop effective naming rights strategies’. (Sport Business Report, 2001).

This tool will allow Sports Marketing Surveys Ltd to place a monetary value upon the potential naming rights that a stadium possesses. Taking into consideration a matrix of factors for each stadium – incorporating a significant range of tangible and intangible variables – SponsorCalc is able to assess their worth to a potential sponsor and place a total monetary value upon the whole naming rights concept.

Commenting upon the tool, Mark Pearce, Business Development Manager at Sports Marketing Surveys Ltd said, ‘SponsorCalc allows Sports Marketing Surveys Ltd to independently value the sponsorship of a named stadium for a potential sponsor or for the rights holding or stadium holder themself. This tool is unique and the first to address this complex and serious issue. It has been developed in house using our expertise in sponsorship evaluation and effectiveness research dating back over 15 years’. Interested stadium owners and potential naming sponsors alike will now have a yardstick with which the value of the naming rights can be assessed.

For further information, please contact;

Mark Pearce
Business Development Manager
Sports Marketing Surveys Ltd
The Courtyard
Wisley, Surrey
GU23 6QL
Tel: +44 (0)1932 350600
Email: markp@sportsmarketingsurveys.com
www.sportsmarketingsurveys.com