SLOC Licensing Team Increases To 20 Companies
Concord Industries, Inc., which markets a complete line of high- quality keytags, writing instruments, collectible ornaments and leather goods, and Bula, Inc., a manufacturer of winter headwear, have become official licensees of the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). SLOC now has 20 companies in its licensing program.
‘We have added two more highly-respected companies to our licensing team with Bula and Concord,’ said Mark Lewis, SLOC Vice President of Marketing and Licensing. ‘Concord has been very successful with its line of U.S. Olympic Committee licensed products, and Bula has Olympic experience as the official licensee of the 1998 U.S. Olympic Team in Nagano. Both companies produce high-quality items that will be an integral part of our licensed merchandise sales.’
SLOC has added six new licensees in the past month. Andazia International (women’s apparel), Excelled Sheepskin and Leather Coat Corp. (leather outerwear), Great Mountain West Supply (souvenir products), and Symbol Arts (rings, jewelry, medallions) joined the SLOC licensing program in early May.
Concord Industries of Norwalk, Conn., founded in 1952 as a manufacturer of promotional and gift items, includes the National Basketball Association, New York Stock Exchange, Girl Scouts of America, Kodak and other Fortune 500 companies among its clients.
‘We are very excited about the opportunity to become a SLOC licensee,’ said Karen Condron, Concord Industries CEO. ‘Concord Industries has been very successful with Olympic-related products. We are thrilled to add the Salt Lake Games to that list.’
Bula, Inc., of Durango, Colo., has become the most recognized brand of ski headwear in the United States, including the famed hat worn by Olympic moguls gold medalist Jonny Moseley. Bula, Inc., is a 14-year-old company that is the official supplier of the U.S. Ski and Snowboard Association as well as the ski teams in Sweden, Norway and Spain.
‘Bula has a history of strong commitment to the Olympic Winter Games,’ said Greg Thomas, Bula, Inc., President and CEO. ‘We are pleased to be a part of the 2002 Games and look forward to great Games in Salt Lake City.’
A SLOC licensee has the right to use Olympic-related designations on its products for retail sale. Only official licensees are authorized to manufacture and sell products relating to the 2002 Olympic Winter Games. By granting the commercial right to use its trademarked logos and terminology, SLOC receives an advanced royalty and quarterly payments, primarily based on the quantity of the product sold at wholesale value.
For more information, contact Caroline Shaw or Frank Zang in SLOC Communications and Media Relations at (801) 212-2002 or Renee Tanner, Director of Olympic Opportunities Planning for Salt Lake City at (801) 535-7704.