(London – March 30, 2004) British Speedway today announced that Sky Bet had signed a two-year agreement to become the title sponsor of the British Speedways’ top UK league, the Elite League. The competition will be called The Sky Bet Elite Speedway League. The agreement covers the 2004 and 2005 seasons.

Sky Bet also announced that they would also become broadcast sponsor on Sky Sports live and delayed coverage of the league. Sky Sports cover at least one Elite League fixture per week throughout the season.

Terry Russell, President of British Speedway says; ‘We would like to welcome Sky Bet on board and we look forward to working closely with them over the next two seasons. We believe that this new relationship is a fantastic endorsement of the hard work, commitment and professionalism that everybody within the sport has shown over the past couple of years. The sport is very much revitalised, as increasing attendance figures and television audiences have proved and now with increasing interactivity we can appeal to a whole new raft of fans throughout the country.’

Dale Tempest, PR Director of Sky Bet adds: ‘Sky Bet are delighted to have secured the title sponsorship to the ‘Sky Bet Elite Speedway League’. In recent years Sky Sports coverage of speedway has really taken this hugely exciting sport into peoples homes and with Sky Bet’s involvement we plan to help this interest continue to grow. In addition to our title sponsorship of the Elite league, Sky Bet will also be sponsoring the Sky Sports coverage of each televised meeting, further enhancing our commitment to the sport. Sky Bet, who are industry leaders in Interactive betting, have also put together a dedicated team of odds compilers who will be creating innovative, interesting and most importantly fun markets, helping make Interactive Speedway betting a fun way to spend an evening.’

For further information on Sky Bet please contact Dale Tempest, Sky Bet Public Relations Director on 01423 720500., or via e-mail dale.tempest@skybet.com

For British Speedway please contact Mark Thursfield at MTA Media on 07780 991 975 or via e-mail, mark.thursfield@mtamedia.co.uk