Sky Bet, one of the UK’s leading betting companies owned by Sky, has appointed Pitch PR as its UK consumer PR agency following a competitive pitch.

Pitch has been engaged on an initial six month contract with the aim of building Sky Bet’s brand proposition. Pitch will be creating consumer campaigns around Premier League football, betting on reality TV programmes such as X Factor, and leveraging Sky Bet’s title sponsorship of the World Grand Prix Darts championship taking place in Dublin in October. Pitch has also been tasked with raising the profile of Sky Bet’s spokesperson Helen Jacob in both sports and entertainment media.

David McIntosh, Marketing Controller of Sky Bet, said:

“Our consumer brand proposition – ‘It matters more when there’s money on it’ – has been extremely effective and we have appointed a leading consumer agency to aid us in further developing the profile of the brand across sports, entertainment and mainstream media. Pitch offer specialist expertise of the gaming sector, together with a broad media expertise and exceptional media contacts. They demonstrated an intuitive understanding of our brand during the pitch process, and we are confident they will do a great job for Sky Bet over the coming months.”

Pitch is PR and sponsorship consultancy that specialises in the sports and gaming industries. The London-based agency was founded by Henry Chappell in 2002 with the backing of Matthew Freud, Chairman of Freud Communications. Chappell, 32, started his career at IMG, the leading sports management group, and is a former Director at Freud’s. 

Pitch’s clients include major brands such as ABN AMRO, Artemis, Corus, HSBC, Hugo Boss, Skandia and Sony Ericsson, sports governing bodies and properties such as Wembley Stadium and the Brazilian Football Federation, media companies such as Sport Magazine and Racing UK, and sports personalities including Rio Ferdinand and Andy Murray. Pitch’s gaming division has previously been the retained consumer PR agency for Betfair, the UK’s leading betting exchange, and last year launched Trinity Mirror’s broadband betting proposition, The Betting Site.