Total Sports Asia Ltd, is delighted to announce that Michael Payne of Formula One Management will be one of the key speakers at their forthcoming Sport Xchange seminar at the Grand Hyatt Hotel in Singapore on 4 July 2005. Michael Payne is a highly experienced and respected sports’ marketing professional who is probably best known for his 21 years with the International Olympic Committee. During his Olympic tenure, Michael Payne directed the Olympic’s overall marketing effort, creating the TOP sponsorship program and a unique “brand management concept”. This approach took the Games from the brink of disaster in 1984 to revenues in excess of US$4 billion and the moniker of “the World’s Greatest Sporting Event”. Other acclaimed speakers include Keld Strudahl (Carlsberg), Ma Guo Li (Beijing Olympic Broadcasting), Hidenori Arai (FIFA) and Paul Stimpson (FIBA).
Sport Xchange is a forum style seminar, designed specifically to give delegates a better understanding of how the leading sports experts identify current and future opportunities and how they apply their skills and experience. Quite simply it is a seminar designed by sports marketing professionals for professionals in sports, advertising, media and marketing.
In this inaugural seminar, the subject matter is “The Commercial Value of Sport in Asia”. Within this topic the full spectrum of sport marketing will be covered; television, events, sponsorship and marketing. There are specific forums for football – Asia’s most popular game and Beijing 2008. Given the occasion of the announcement of 2012 Olympic City on 6 July 2005, there could be no better timing or location for an event of this kind.
Marcus Luer, Group CEO Total Sports Asia commented, “We are delighted to bring together such a dynamic group of people for this seminar. This is a rare opportunity for delegates to meet and learn from the world’s leading experts and should not be missed.”
For tickets to the event and the full event program please log on to http://www.totalsportsasia.com/ or call the hotline on +65 6334 3909 (Singapore) or +60 3 7660 6139 (Malaysia). Special group discount is available for groups of 3 or more.
Sport Xchange Speakers Include:
Hidenori Arai Deputy Director, Federation Internationale de Football Association (FIFA), Switzerland
Peter Chen Official FIFA Agent, China
David Churches Director, Sydney-Beijing Olympic Secretariat, Australia
Beth Coalter Manager HK Rugby Sevens, Hong Kong
Ma Guo Li COO, Beijing Olympic Broadcasting, China
Louis Martin Chief Executive, Asian Tour, Singapore
Marcelo Milliet CEO, Traffic Sports Marketing, Brazil
Taron Mohan CEO, Phoneytunes.com, India
Michael Payne Special Advisor to Mr. Ecclestone, Formula One Management, United Kingdom
Paul Stimpson Head of Broadcasting,Federation Internationale de Basketball Association(FIBA),Switzerland
Keld Strudahl Director of Sports Marketing, Carlsberg Breweries, Denmark
Andrew Whitaker Senior VP & MD of International Television, WWE, United Kingdom
Mei Wong Deputy General Manager, China Sports Industry International, China
Madam Yuan Bin Director of Marketing, Beijing Organising Committee for the Games of the 29th Olympiad (BOCOG), China
Further information, interviews or a press accreditation please contact:
Siew Fun Liew
Tel: +603 7660 9611.
siewfun@totalsportsasia.com
Abigail Darke
Tel: +8621 5298 9819
abigail@totalsportsasia.com