Monte-Carlo, 31 July 2009

David Tomatis, CEO SPORTEL announces a partnership with SINERGI becoming their exclusive worldwide sales and marketing representative in the sectors of New Technology & Digital Media industries. Tomatis added “ The partnership will reinforce the strategy of SPORTEL in a number of specific sectors in order to develop participation and increase brand awareness in the digital world”.

Giancarlo Sergi, SINERGI Managing Partner, says: “We are delighted to partner with SPORTEL, which is universally recognized as the one indispensable, must-attend international Market for television and New Media”. Recently, SINERGI has been massively investing in the development of a new service, consultancy in digital media & communication in sport, and we are happy to share our knowledge and network in this sector.

Amparo di Fede, SPORTEL General Manager says: “Today, the New Media market represents 15 % of our cliental and we are delighted to work hand in hand with SINERGI to diversify and develop this increasing market”.

After 20 highly successful years, SPORTEL markets are recognized worldwide as the most important gatherings of high-level executives from the international sports television and sports content industry.

Over the last ten years, New Media has become an increasing communication tool for Sport Entities, which should always ensure that they are engaging their target audience through the digital world: i.e. through an innovative Multimedia strategy, a coherent and high visited website, the development of an on-line community or through an efficient management of the content.


SINERGI Sports Consulting is a management consulting firm advising sport organisations, commercial entities in sport ventures. SINERGI mission is to foster synergies for and among our clients by using sport as a platform for global promotion and development.

After several successful years of working in the sport Knowledge Management, Sponsorship and Recruitment industries, SINERGI Sports Consulting is delighted to announce the launch of its newly created activity, the consultancy in Digital Media & Communication.

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