Following on from the historic victory in the race to stage the Olympic Games, London 2012 will present an exclusive, inside track look at the high stakes race to win the most prestigious competition in the world.

Hosted by London 2012 Chairman, Seb Coe, “Bidding to Win” will present the do’s and don’ts of winning an Olympic Bid and will be aimed at cities and destinations currently bidding for international events.  London2012 will also showcase the stadiums being used for the Olympic football tournament and present their plans to make football a key part of the games.

Soccerex was chosen as the place for the first major presentation by Seb Coe since winning the games as it attracts the senior decision makers from the world of football and sport and is broadcast all over the world from Dubai.

Seb Coe will also receive a Lifetime Achievement Award at the Gala Dinner at Soccerex 2005 – alongside football legends Ferenc Puskas, Sir Bobby Robson and Pierluigi Collina.

For more information, please contact James Worrall, Commercial Director of Soccerex on ++44 208 566 5100 or visit