Friday 19th October – Following on from the recent announcement which saw some of the biggest names from the commercial world of sport confirm their involvement in Rugby Expo 2012, a full workshop programme for day one of the event has now been confirmed.

The workshop programme will run throughout the day, providing delegates with opportunities to engage with and learn from industry experts who will be sharing their skills and experiences in a series of focused sessions.

This year’s workshop programme is as follows:

Workshop 1.1: Ticketing strategies and ticket pricing to deliver sales – a focus on dynamic ticketing and other innovations
Led by Derek Palmer, International MD, with case studies from clients and suppliers

Workshop 1.2: Digital fan engagement – hosted by Opta
Angus McNab, head of professional rugby and sales manager, Opta
Jon Reay, digital strategy director, Aqueduct

Workshop 1.3: Promotion, relegation and the implementation of minimum standards
Trevor Watkins, partner, Pinsent Masons LLP
Tony Rowe OBE, chief executive, Exeter Chiefs
Gary Hetherington, chief executive, Leeds Rugby
Geoff Irvine, Chairman, Bedford Blues & Championship clubs and Board Director, ER2015

Workshop 2.1: Intelligent & creative marketing of clubs with limited budgets
Simon Marjoram, managing director, Bamboo Marketing Communications

Workshop 2.2: A partnership approach to sponsorship – Lions case study
Charle McEwen, director of sales and marketing, British & Irish Lions
Giles Morgan, global head of sponsorship and events, HSBC
Mark Cameron, global brand experience director, Land Rover

Workshop 2.3: Digital & social media: a look at the digital landscape through a sports lawyer’s eyes
Nick White, partner, Couchmans LLP

Workshop 3.1: Synthetic turf in the professional game
Steve Griffiths, head of technical services, International Rugby Board
Simon Winman, head of funding and facilities, Rugby Football Union

Workshop 3.2: Converting ‘friends’ and ‘likes’ into £’s – the power of social media
Agency TBC

Workshop 3.3: Professional players: How can rugby safeguard the welfare of the game’s biggest asset?
David Barnes, rugby manager, Rugby Players’ Association
Omar Hassanein, chief executive, Irish Rugby Union Players’ Association

The full conference and workshop programme for day two of Rugby Expo will be announced next week.

Commenting on today’s announcement, Jonathan Wilson, event director for Rugby Expo, said: “This year the conference programme is one of the event’s best ever, with a fantastic list of speakers, main stage debates and focused workshops to provide delegates with a wealth of knowledge and insight into many of rugby’s key issues.

“We’ve already received excellent feedback regarding the conference programme for day one and look forward to releasing day two’s content next week.”

Editor’s Notes
Rugby Expo 2012 is the fourth occurrence of the event and will take place on 14 – 15 November at Twickenham Stadium, London.
The event, which combines an unrivalled conference programme, master class workshops and a live exhibition, is set to attract 1000 delegates and 40 exhibitors from the global rugby industry, providing those in attendance with ideal environment for learning of the latest developments in the game, networking and generating new business opportunities.
For all media enquiries, please contact Kevin Roberts, Event Consultant, using +44 (0) 7710 192960,
For additional information, please contact Jonathan Wilson, Event Director, +44 (0) 7980 826781,