Orad Hi-Tec Systems Ltd., a world leader in virtual sets, virtual advertising and sports broadcasting products announced today that Studio Hamburg Atelierbetriebs GmbH, the technical service provider of the Studio Hamburg Group, will use 8 PSY on-air graphics systems to produce the regional news programmes for RTL North, one of Germany’s leading networks. This is the first large order for Orad’s on-air graphics systems following the integration of Getris and Orad’s technologies.
‘The system perfectly fits our demanding production needs. We can achieve the exact look and feel that we want with the PSY system. Because the PSY system is based on a compact Windows NT solution, it means that we do not have to buy eight Onyxes as we had thought, which makes the whole venture incredibly cost effective. As we are doing live productions, full redundancy was very important. In addition the PSY hardware and software allow us to extend the functionality of the system,’ said Mr. Höwner, project manager and head of Studio Hamburg computer graphics.
Avi Sharir, Orad’s President and CEO, commented that ‘this order is the first recognition of our leading on-air graphics technologies by a large network. Orad’s on-air graphics solutions, apart from being the most cost-effective solution in the market, are able to offer a uniform look to local stations enabling them to have a ‘big look’. They are both simpler and cheaper compared to other on-air graphics tools in the market and at the same time provide more functionalities and much higher video manipulation quality.’
PSY is the 3D broadcast graphics solution developed and produced by Getris, a Grenoble based French company recently acquired by Orad. The system to be used by RTL is fusing PSY technology with Orad’s tracking hardware and software modules.
The original plan for RTL was to have two real sidewalls built as a set and use a virtual backwall. Orad arranged a special live demonstration of the PSY system for RTL North’s Managing Director, Mr Ebert, to prove the versatility of the system. The quality of the pictures produced and the realistic nature of the set design, combined with the dual video insertions, convinced Mr Ebert that his programmes would be ideal for a fully virtual set up.
RTL North covers three different broadcast regions all with their own studios as well as the national news programme for the whole province. All four programmes go on air simultaneously. Each studio will have two PSY Virtual Studio Systems, each being equipped with a tracked camera.
Katrin Kramer – Geschäftsführerin ORAD Deutschland commented, ‘This sale is the biggest success in the history of Orad Deutschland. The PSY video quality is very impressive and meets the needs of the German market. It’s the perfect solution for all regional broadcasters who specifically look for cost effective systems combined with top quality results.’
RTL North will go on air with PSY on 2nd January 2001.
Contact:
Ariel Kor
Orad Hi-Tec Systems LTD,
PO Box 2177
Kfar Saba 44425, Israel
Tel: +972-9-767-6862 ext. 592
Fax: +972-9-767-6861
E-Mail: ariel.kor@orad.co.il
www.orad.co.il