From the beginning of February, Riccardo Silva CEO of MP Web, (www.mpweb.it) the new-media divison of Media Partners Group, will also become CEO of Milan Channel, succeeding Filippo Chiusano, who has been at Milan Channel since 1999, and is the son of Vittorio Chiusano, the Juventus President.

For MP Web, which manages amongst others, the official websites for Juventus F.C., A.C.Milan and A.C. Parma, the existing audio and video content on the acmilan.com site is just the first step towards developing a synergy between Internet and Television.

The appointment of Riccardo Silva, as CEO of both MP Web,a new media company and Milan Channel, a TV company, is a new first and underlines the convergence between Internet and Television to create truely interactive televisual projects.

Riccardo Silva, new Milan Channel CEO said:’Milan Channel has an enormous potential both in Italy and worldwide. We are working on a international distribution project that will improve the worldwide exposure and revenues of Milan Channel. We will also produce customized content and matches in different countries.

There are also some challenging issues we have to face, especcially relating to the pirating of Telepiu cards in Italy.

As a true A.C.Milan fan, it’s a great job, looking after the official TV channel of my favourite team!’

For further information please contact:

Elena Guastoni
Milan Channel
T: +39 02 7636.921
F: +39 02 7639.4359
guastoni@mpweb.it