Reward, providers of the market leading Reward Programme, is proud to announce the launch of Advance Points. Advance Points turns the traditional loyalty mechanic on its head, offering Rewards up front, and generating loyalty through the individuals desire to reduce the cost of their chosen item.

The Reward Programme offers loyal sports fans the chance to save money on their support simply by shopping with recommended retailer partners. Fans collect Reward points on their purchases that can then be exchanged for Reward items from their club, including match tickets, merchandise and season tickets.

With the launch of Advance Points, fans no longer have to wait until they have collected enough points to get the Rewards they want. Fans simply borrow enough Advance Points to get whatever Club Rewards they want, even their season tickets, and don’t have to pay back the points for nine months.

Fans can then reduce, or even pay off, the Advance Points they have borrowed over the next nine months, by shopping with recommended retail partners through the Reward Programme. Any outstanding balance of points is then paid off in cash at the end of the nine-month period.

“We’ve had great feedback from fans and clubs, this is a great way for fans to save money on their football, and the perfect way for clubs to increase half-season and season ticket sales at no extra cost” Faisal Ahmed, Club Liaison Director, Reward.

The Reward Programme is currently operational with 12 sports clubs in the United Kingdom including, Birmingham City, Portsmouth, QPR, Aberdeen, Northampton Saints RFC and Scottish Rugby Union. The Reward Programme is an entirely scalable loyalty solution, and offers sports organisations of any size a market leading fan loyalty programme at no cost to the club.

Note to editors:

There are now more than 100 online partners to shop with, including leading high street brands like Boots, Debenhams, Eurostar, Game, Halfords, HMV, JD Sports, Kitbag, Marks & Spencer, Mothercare, Tesco and Thomas Cook.

For further information please contact:

James Arnold – Club Marketing Manager   Faisal Ahmed – Club Liaison Director
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dd: +44 20 7070 7179                             dd: +44 20 7070 7179