The European Tour is proud to announce a new three-year partnership with Red Bull, the energy drink.

The move to join the family of European Tour sponsors is part of a broader commitment to the game being undertaken by Red Bull. This follows two years of grass roots-level activities both in the professional and amateur games.

Red Bull will be launching a series of exciting and beneficial initiatives on The European Tour – primarily in association with the physiotherapy service, the European Challenge Tour and in club golf throughout the UK.

George O’Grady, Deputy Executive Director of The European Tour said: ‘The European Tour has a history of joining forces with global brand leaders and in Red Bull we are partnering the undisputed leader in its market sector.

‘Throughout the development of our relationship we have been very impressed by their level of professionalism, expertise and commitment, and we believe that this programme of activity will have far reaching benefits for both parties.’

For further information please contact:

Ben Wyatt
Red Bull Communications
Tel: 07919 203411
email: ben.wyatt@uk.redbull.com

Gordon Simpson
Director of Communications
The European Tour
Tel: + 44 (0) 1344 840454
Fax:+44 (0) 1344 840444
Mobile: +44 (0) 7899 940030