Hamburg / June 14th, 2007 – On June 19th, the Peres Center for Peace will host Real Madrid in Israel to participate in a Peace Match with the Peres Center’s Peace Team – a mixed group of Palestinians and Israelis, Arabs and Jews.
SPORTFIVE Ltd., the Israeli subsidiary of the international sports marketing agency SPORTFIVE, is the exclusive partner of the Israel Football Association and as such responsible for all commercial rights to League and National Team in Israel. SPORTFIVE support the successful outcome of this event, complimentary contributing its international network to distribute the media rights of the Peace-Match.
SPORTFIVE will furthermore provide a free worldwide webcast of the match at http://www.peace.videosport.com/, where viewers will also have the option of donating directly to the Peres Center online. The production firm Plazamedia will handle the technical side of the Internet broadcast, and is providing its services free of charge for the project as well.
This exceptional “Peace Match” is the first to be held in Israel following a series of similar matches abroad against leading international teams. The proceeds from the game will benefit the “Twinned Peace Soccer Schools” program, which caters to Palestinian and Israeli youth from disadvantaged and peripheral communities.
The Real Madrid stars that will travel to Israel for this unprecedented event include: Cassillas, Salgado, Sergio Ramos, Cannavaro, Raul, Emerson, Diego Lopez, Guti, van Nistelrooy, Helguera, Mejia – and more. Participating in the match on the Peace Team coached by the Israeli National Coach Dror Kashtan along with a Palestinian Coach are: Idan Tal (Bolton Wanderers, England), Yossi Benayoun (Westham United, England), Pini Balili (Kayserspor, Turkey), Dudu Awate (Deportivo La Coruna, Spain), Abbas Sawan and more.
About The Peres Center for Peace:
Founded in 1996 by Nobel Peace Prize Laureate and Former Prime Minister Shimon Peres, the Peres Center for Peace is a Non Profit Organization which, through its many initiatives and areas of expertise, aims to create peace between Palestinians and Israelis through inter-group dialogue and activities which focus on an area of common interest. Since its inception in 2002, the Peres Center for Peace’s Sports Department has been extremely active in utilizing sport in the service of peace. In recognition that sport is a powerful tool in the challenge of peacebuilding, the Sports Department develops and implements projects which promote cultural integration, mutual understanding and respect for one another. The Peres Center’s “Twinned Peace Sports Schools” program and the “Twinned Peace Kindergartens” program touch the lives of some 2,000 Palestinian and Israeli youth from some 35 disadvantaged Palestinian, Arab and Israeli communities in the region.
For further information on the Peace Match and the Peres Center for Peace please contact:
The Peres Center for Peace
Didi Remez
Mobile: +972-54-4302796
Didi@benor.co.il
For further information on the international T.V rights distribution please contact:
SPORTFIVE Ltd.
Konstantin Eleftheriadis and Chezy Vitkovsky
Galgalei haplada 11
Herzeliya Pituach
46733 Israel
+972 9 951 9555
+972 5 442 31797