Mirage, the 3D on-pitch branding service, introduces a new form of placing sponsors at the forefront of televised sporting events – using flowers. This eco-friendly system enables sponsors’ branding to create a huge impact by ‘standing out’ from the myriad of perimeter board advertisers.

The use of flowers is a totally new development for 3-dimensional signage, and has enormous potential in a wide range of sporting and community events, including golf, equestrian events, athletics and community city-based initiatives, creating powerful and long-lasting impressions in the minds of spectators.

Charlie Grave, Managing Director of Quintus Events UK commented, ‘Up to now, Mirage has traditionally been mostly applied in sports such as cricket, rugby and more recently football. This development offers unique and exciting opportunities for sponsors both inside and outside of mainstream sports, but particularly with sponsors who are active promoters of positive environmental policies.’

In order to implement this new initiative, an association has been formed between Quintus Events and horticultural experts, Linnaeus. Following extensive research and development, the lead times have been reduced to 2-4 weeks depending on the size and intricacy of the branding in question. The system is most effective when looked at through television, as the camera gives the optical illusion that the sign or branding is standing upright.

Mirage three-dimensional signs have been highly successful at a variety of major sporting events in 2001 and 2002, including Lloyds TSB Six Nations Championships, npower Test Cricket, Silk Cut Rugby League Final, Nationwide Football Playoff Finals, and many more.

For further information on these unique and powerful branding opportunities, please visit www.quintusgroup.com or contact Charlie Grave at Quintus Events on 020 7351 7499 or cgrave@quintusgroup.com.