Proactive Sports Group PLC, the leading UK and European integrated football business, serving both professional athletes and corporate brands, today announces its name change to Formation Group PLC following an EGM.
The change of name will take place with immediate effect and is the result of a wide-ranging and in-depth strategic review. The new name positions the Group to maximise opportunities as it continues to expand into a broader range of services throughout the football sector. Formation Group PLC is a publicly listed company and currently operates four divisions, providing an integrated range of services to its core clients. The divisions are:-
Sports Marketing Division – Trading under the name of Fox Advertising and Proactive Sports Marketing it creates and delivers predominantly football based campaigns for global brands. The current roster of clients includes Northern Rock, Procter and Gamble, EA Sports and PartyPoker.com. The division runs the perimeter advertising contracts at a number of Premiership grounds within the UK and Danish Superliga.
Player Representation – Trading under the name Proactive Sports Management Ltd, and managing some 270 footballers worldwide, with 112 based in the UK. Players represented include Wayne Rooney, Brad Friedel, Andy Cole, Thomas Gravesen, Niclas Jensen and John O’Shea.
Wealth Management – Trading under the name Kingsbridge Asset Management Ltd and providing advice to clients in all areas of wealth management, including investment, tax and insurance. Its 1600-strong client base comprises mainly professional footballers and coaches based in the UK.
Legal & Professional Services – Trading under joint ventures with leading sports lawyers Couchman Harrington Associates and KPMG UK. The division provides full legal and tax planning advice in the fields of image rights, sponsorship and contract negotiation.
Neil Rodford, chief executive officer, said: ‘Our strategy since flotation has been to develop an integrated range of complementary services. Our acquisition strategy has successfully enabled us to provide a unique range of related sports marketing and professional representation services.
‘The new name more accurately reflects our position in the market and is consistent with creating Europe’s first totally integrated range of football services.’
For further information please contact:
Humfrey Hunter or Ian Monk at Ian Monk Associates
Telephone 0208 834 1090
Humfrey@ianmonk.com, ian@ianmonk.com