Lawrenceville, N.J., (May 25, 2000)- ‘Ladies and Gentlemen, start your engines!’ For the first time in the 84-year history of the Indianapolis 500, sponsors will be given marketing opportunities through the use of virtual imaging, once again taking advertising in motor sports to a new level. Princeton Video Image, Inc., (NASDAQ: PVII) the global leader in virtual imaging technology, will create and insert virtual images into all international and domestic feeds of this Sunday’s broadcast on ABC.
‘The Indianapolis 500 is in the same category as the Super Bowl and is obviously the greatest event in motor sports across the globe,’ said Dennis Wilkinson, president and CEO of PVI. ‘This will mark another major milestone in which virtual advertising will be featured during a worldwide event.’
The Indy Racing League (IRL), which has the Indianapolis 500 on its circuit, has used PVI’s virtual enhancements in their circuit races this season. The IRL has joined the National Football League and Major League Baseball, as a premier sport league to offer this cutting edge form of marketing to their sponsors.
NorthernLight.com, the official sponsor of the IRL, has used virtual adverting in many of the IRL races leading up to the Indianapolis 500.
‘NorthernLight.com has already taken advantage of this new form of advertising space created through PVI’s technology and we’re excited about expanding our advertising opportunities to our other sponsors,’ said IRL Director of Sales, Buddy McAtee.
PVI’s (www.pvi-inc.com) patented technology inserts virtual signage ranging from simple corporate names and logos to sophisticated 3-D images and animated effects. The images are inserted into the natural landscapes or on the track. Viewers see the advertisements during the program, rather than at breaks or intermissions. This advanced form of in-program advertising has created new advertising space that is now being used throughout the sports and television communities.
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