Big On Results has renewed contracts for 2004 as business and sponsorship developers for the Powerboat P1 World Championship, the fast emerging international motorsport. This re-appointment is part of a continuing brand development strategy being implemented by rights owners and promoter, KBL Powerboat Management, which includes a substantial investment in innovative television programming, distribution and marketing.

The people behind Big On Results have a wealth of experience in the motorsports marketing arena, including Formula 1 and the World Rally Championship. Their breadth of expertise encompasses hands on design and implementation of programmes, which include event management, product launches and sponsor relationship development.

As part of the Powerboat P1 World Championship management team, Big On Results continues to be responsible for the strategic, tactical, business and venue development of the brand.

Martin McDonald, Managing Director of Big On Results said: ‘Our management team aims to position Powerboat P1 at the pinnacle of performance boat racing. The sports marketing arena is changing rapidly and we understand the needs of all our stakeholders and sponsors for world-class experiences. Powerboat P1 offers an exciting, fresh and dynamic marketing platform from which to project powerful corporate messages.’

For further information on Big On Results or Powerboat P1 World Championship, contact Jane Rackham or Candice Wurcher at RDA Communications.

Tel : 020 7376 3292 / 07808 724600
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