Bright sunshine, reflections and contrast between light and shade is costing Euro 2004 sponsors valuable T.V. exposure.

Results, available free on the Sports Marketing Surveys website, show that sponsor exposure increases by up to 50% when matches are played under floodlights, which provide a more even level of illumination.

Take up of the free access to the sponsor exposure results has been overwhelming, and is providing a great showcase for Sports Marketing Surveys’ Magellan Image Recognition system.

For more information and free access to these results, please email for your personal invitation to the microsite at


James Hutchison
Sports Marketing Surveys Ltd
Tel: +44 1932 350600