Lighthouse Communications is delighted to announce its appointment as PR Partner to Polar Electro (UK) Limited, the UK subsidiary of the world’s leading manufacturer of heart rate monitoring, registering and evaluation equipment. Following a competitive pitch process involving three other sports agencies, Lighthouse’s PR division will manage all of Polar Electro (UK) Limited’s communication requirements.

Starting with immediate effect, Lighthouse will work closely with Polar Electro (UK) to develop an integrated communications strategy designed to raise the profile of the brand in the UK market. Whilst ensuring that the company’s market-leading position with runners, cyclists and serious trainers is strengthened, Lighthouse will also focus on helping the brand continue its impressive growth into the general wellbeing areas of fitness, weight management and outdoor activity.

“We are delighted to be working with Lighthouse Communications. Throughout the very competitive ‘pitching process’ the Lighthouse team demonstrated that they fully understood our brief and needs for the future and were extremely professional throughout,” commented Malcolm Douglas, Managing Director of Polar Electro (UK) Limited. “We look forward to working with Lighthouse during this very exciting and significant time in our development and I am very confident that they will deliver outstanding results for us.”

Additional activity that Lighthouse will undertake for its latest client includes:

·         Working in conjunction with Polar’s existing partners including Nokia, adidas and the Premier League and Championship Referees as well as potential new partnerships   

·         Creating new strategies to engage key influencers in both the serious sports arena and gyms and health clubs

·         Providing an efficient and effective press office to manage all the brand’s media relationships and communications

“To have been appointed Polar’s PR Partner represents a significant win for Lighthouse and our PR division’, commented Jonathan Castleman, Director at Lighthouse Communications. ‘The territory of elite sport and serious sports participation is an area that Lighthouse are extremely experienced in having worked with numerous governing bodies and for leading sports brands. The passion, knowledge and understanding of our team will help deliver the highest quality service to Polar.”

Securing the Polar Electro business completes an extremely positive 12 months for Lighthouse’s PR division in which they have cemented their reputation for developing and implementing successful PR strategies and campaigns for a diverse group of clients. Having recently delivered an integrated campaign for Lucozade Energy to raise awareness and drive consumer interaction with their ‘Race in the WRC Rally Australia’ promotion, Lighthouse continue to use media channels to drive credibility for Lucozade Sport and the Lucozade Sport Science Academy (LSSA) as well as golf brands Ram Golf and Stuburt and  undertaking further project work for Land Rover around their England and Premier Rugby partnerships.   

Did you know that Lighthouse Communications…?

·         Lighthouse Communications specialise in working with their clients to identify the right partnership and produce strategies that deliver against their business objectives.

·         Lighthouse’s core competencies are strategic consulting, marketing and exploitation, event management and PR.

·         Lighthouse Communications stable of clients includes; Lucozade Sport, Lucozade Hydro Active, Lucozade Energy, Heineken International, Land Rover, Marsh & McLennan Companies, Times Newspapers Ltd. Ram Golf, Stuburt & BP Castrol.