Sports Marketing PR specialist Jardine Communications has been acquired by sports event and sponsorship specialist Global Marketing Communications from Podia Group PLC in a bid to extend both companies’ international reach and marketing services for its Clients.

CEO of the privately funded Global Marketing Communications Peter Harrison explained: ‘I’m delighted to have been able to find a company with such a reputation for success in Sports PR and below-the-line marketing campaigns.

‘The acquisition not only strengthens Global’s product offering to our Clients by adding sports PR expertise, it also enables us to offer Jardine Communication’s existing Clients a much greater level of commitment across many areas of sports marketing including event management and sponsorship.’

Tony Jardine, who maintains his active role in running Jardine Communications continues: ‘This is a really positive move for Jardine Communications and it is great to team up with a company with a like-minded business philosophy that believes in building long term relationships with Clients through delivering effective sports marketing solutions. I very much look forward to a successful partnership.’

Global Marketing Communications has contracts with Orange, Ford Motor Company Australia, Worldcom, CART and Reuters.

Jardine Communications’ Clients include British American Tobacco, Sony Computer Entertainment Europe UK and T-Mobile.

For further information, contact:

Lindsay Gomer at Jardine Communications on 0208 974 9111 or e-mail lindsay.gomer@jardinecommunications.com or Peter Harrison at Global Marketing Communications on 0207 307 5103 or peterh@global-marketing.com