Milton Keynes July 16, 2003 – Jaguar Racing is proud to be supported by Pioneer GB Ltd at this year’s British Grand Prix.
As well as Pioneer USA sponsoring Jaguar Racing, Pioneer GB Ltd is providing the Jaguar team with the latest In-Car and
Home Entertainment technology to showcase in their pit-lane garage and hospitality areas at Silverstone this weekend.
Stunning Pioneer plasma screens will be on display in Jaguar’s garage, showcasing exclusive promotional footage and live feeds from the race weekend. Pioneer has made future TV a reality, today, with its best of breed plasma TVs; offering a range of ‘PureVision’ screens that are the ultimate in super-slim vision technology. Available in stunning silver finish, Pioneer’s 43 and 50-inch television plasmas are an amazing 9.8cm thin and their displays are perfectly flat, flicker free and viewable to an angle of 160 degrees horizontally or vertically. The plasmas will also be running film from Pioneer’s top quality DVD players.
In Jaguar’s Paddock Club Hospitality, visitors to the Grand Prix will be able to gain hands-on experience of Pioneer’s In-Car Satellite Navigation products. Whether it is finding their way on holiday, or at home, or needing to check the traffic status en route to sporting events such as the Grand Prix; Pioneer offers navigation and entertainment solutions that will meet the needs of any busy worker living life in the fast lane, family on the move, or travelling sports enthusiast. Jaguar’s guests will be able to experience Pioneer’s new DVD navigation systems that boast intuitive and touch screen panels, voice recognition and a new rerouting system.
Toshiyuki Konishi, Managing Director of Pioneer GB Ltd says, ‘Pioneer is pleased to be supporting the Jaguar Racing team not only in the form of corporate sponsorship but in working together to use the sport as an active marketing tool that is beneficial to both dynamic companies. The ultimate fast sport and the ultimate up-to-the-minute stylish technology – a perfect match.’.
David Pitchforth, Managing Director, Jaguar Racing, said, ‘Pioneer is a class leader in the field of plasma screens and we are delighted to be showcasing PureVision screens in our garage at the British Grand Prix. Our partnership with Pioneer will also benefit our sponsors in Paddock Club who with the benefit of Pioneer’s new DVD navigation system, will have the most efficient route home planned out for them.’
The British Grand Prix takes place over from July 18-20, 2003 at the Silverstone Circuit in Northamptonshire.
For further information please contact:
Jenni Jansen
PR Executive
Pioneer GB Ltd, Marketing Services Division
01753 789746
jenni_jansen@pgb.pioneer.co.uk