Royal Philips Electronics announced today that it has appointed Redmandarin as its sponsorship consultancy. Redmandarin will assist Philips’ Global Brand Management group in creating a corporate sponsorship strategy, which includes the FIFA World Cup, of which Philips is a partner.

Redmandarin’s appointment comes after completing a six-month strategic research project for Philips, which interrogated the role of technology in sport.

Commenting on the appointment Rolf Niemczyk, Philips’ Vice President Brand Management said, ‘We are pleased to announce the appointment of Redmandarin. The work that we have seen to date has shown very good quality, strong thinking and freshness in its approach. We feel that the experience that Redmandarin provides can help to communicate our corporate message and will offer our customers an increasingly compelling experience in the future’.

Sally Hancock, Chief Executive of Redmandarin added, ‘This is a tremendously exciting time to be working with Philips. Philips has a very rich sponsorship heritage and looking to the future, sponsorship has a very relevant role to play within Philips’ marketing mix. Through a strategic approach, Philips can add great value to the experiences and passion it shares with its customers.’

For further information:

Philips Corporate Communications, Andre Manning, tel: +31 20 597 7199