Oscar Jacobson, the Swedish clothing company, has entered into a two year contract to be the Official Clothing Supplier to The European Tour. During the 2004 season, all the Field Staff on The European Tour International Schedule and the European Challenge Tour will be wearing Oscar Jacobson clothing.

Oscar Jacobson, which celebrated its centenary in 2003, will use its latest technical products such as SPORTWOOL polo shirts and OUTLAST climate control trousers to ensure that European Tour staff feel comfortable in all weather conditions.

The company, based in Boras near Gothenburg in Sweden, has established itself as one of Europe’s leading sportswear brands and concentrates on the highest quality products both in High Street and golf course outlets. Oscar Jacobson can be found in the top golf resort facilities in Europe as well as in most prestigious private member clubs.

Within the UK, Oscar Jacobson established the brand working with Austin Reed and later with Lillywhites, Harrods and Selfridges and has a unique Oscar Jacobson shop in Golf Place (off the 18th green at St Andrews).

The association with The European Tour, the Professional Golfers Association and the Royal and Ancient Golf Club of St Andrews has been built up over many years, through the provision of trousers and uniforms to The European Ryder Cup Team (since 1985), Walker Cup, PGA Cup and Solheim Cup. Oscar Jacobson is currently supplier to many national golf federations throughout Europe such as the English Golf Union, the Swedish, German, and Dutch Golf Federations.

Magnus Bengtsson, Managing Director of Oscar Jacobson AB, said: ‘As we are increasing our investments into golf related business, the cooperation with The European Tour will be an important step to strengthen the image of Oscar Jacobson in the international golf market.’

Ken Schofield, Executive Director of The European Tour, said: ‘We are delighted to be extending our association with Oscar Jacobson as Official Clothing Supplier to The European Tour. Our Field Staff on The European Tour and Challenge Tour will be pleased to wear the Oscar Jacobson clothing range throughout the 2004 and 2005 seasons.’

A number of European Tour players have their on-course and off-course clothing made by Oscar Jacobson. Niclas Fasth, Ronan Rafferty and Jamie Spence are amongst some of the key players who support the brand on Tour.

Oscar Jacobson would like to wish all golfers – professionals and amateurs alike – a highly successful and enjoyable year.

For further information please contact:-

The European Tour Communications Division
e-mail: media@europeantour.com
Tel: +44 1344 840400 Fax: +44 1344 840444