Leaders in Football, the International Business Summit taking place at Chelsea on 7th and 8th October 2009, is proud to announce that Peter Moore, President of EA SPORTS, will be delivering a keynote speech on day 1 which will be dedicated to brands in football.

Moore will deliver a fascinating insight into the future of media technologies and how consumer behaviour, interaction, lifestyle choices and loyalty is changing as a result for brands.

One of Sports Business Journal ‘s Most Influential People in Sports in 2007 and 2008, Peter Moore has more than 25 years of leadership experience in gaming, entertainment and consumer products. Since taking over as President of EA SPORTS in September of 2007, Moore has revitalized one of the most recognized brands in sports and entertainment.

Prior to joining EA, Moore was Corporate Vice President of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses. Before joining Microsoft, Moore was President and COO of SEGA of America, where he was responsible for overseeing SEGA’s videogame business in North America and spent a number of years as SVP at Reebok.

Peter Moore’s presentation comes on the back of a host of other high profile speakers from around the world including Danny Jordaan, CEO, SA 2010; Jeremy Darroch, CEO of BSkyB; Jack Warner, President of Concacaf; Andy Roxburgh, Technical Director, UEFA; Sunil Gulati, President, United States Soccer Federation; Lord Triesman, Chairman, The Football Association; Tim Leiweke, President and CEO of AEG, Lord Mawhinney, Chairman of The Football League and Andy Anson, CEO, England’s 2018 World Cup Bid..