Pepsi yesterday announced the continuation of one of the biggest partnerships in global football with David Beckham. Beckham will be joined by new signings Totti and Ronaldinho, ensuring that Pepsi’s 2004 campaign is the most exciting football campaign to date.

David Beckham will spearhead Pepsi’s ‘Dare for More’ campaign along side new signings Francesco Totti (Italy) and Ronaldhino (Brazil) and existing Pepsi football players Roberto Carlos (Brazil) and Raul Gonzalez (Spain). Together with the world renowned players, Pepsi has also signed up some of the most exciting young talent on the planet; Rafael Van der Vaart (Holland), Ricardo Quaresma (Portugal), Deigo de Cunha (Argentina) and Fernando Torres (Spain). All these players truly embody the ‘Dare For More’ spirit, striving for the best both in their personal and professional lives.

Consumers can gain exclusive insights to the footballers only through a series of exciting Pepsi initiatives. These include a unique advertising campaign, grassroots activities and a new broadcast program showcasing incredible skills and player on player challenges. David Beckham and the international line-up of players will also be featured on cans of Pepsi and in store promotions, allowing consumers to win fantastic prizes ranging from Pepsi football merchandise to once-in-a-lifetime opportunities to Dare their Heroes for More.

Karen Goffe, Marketing Director, PepsiCo UK. ‘2004 promises to be an exciting year for Pepsi with the continuation of our partnership with David Beckham along with a line up of the world’s finest players. We have always strived to deliver the very best to football fans around the world and this year is no different.’

Pepsi, part of PepsiCo Beverages International, a division of PepsiCo Inc, has a strong heritage with football and has enjoyed partnerships with some of the biggest names from the world’s favourite sport.

For further information please contact:

Pepsi Press Office @ Ketchum Sports Network
Sarah Harris/James Maxton/Jen Barrett
0207 611 3500
sarah.harris@ketchum.com