Papa John’s and Dallas Cowboys Announce Joint Venture
LOUISVILLE, Ky – Aug. 3, 2004 – Papa John’s International, Inc. and Blue and Silver Ventures Ltd., an entity of Dallas Cowboys owner Jerry Jones, announced today a joint venture in the Dallas, Austin and Waco, Texas markets effective July 26, 2004.
As a part of the joint venture, Papa John’s(R) becomes the ‘Official Pizza of the Dallas Cowboys’ and a ‘Proud Sponsor of Texas Stadium.’ The joint venture was announced at a press conference at the Dallas Cowboys training camp in Oxnard, CA. Terms of the agreement are not being disclosed.
‘We’re excited to partner with Jerry Jones and the Cowboys organization,’ said John Schnatter, Founder and Chief Executive Officer of Papa John’s International. ‘Jerry and the entire Dallas Cowboys group are a great team to collaborate with. Now the Texas market has two quality-focused organizations providing customers with superior-quality Papa John’s pizza.’
‘We are officially in the pizza business with a star partner, Papa John’s,’ said Jerry Jones, Sr., Owner and General Manager of the Dallas Cowboys Football Club. ‘The partnership brings two top performers together in Dallas. We deliver great football and now we’re delivering great pizza with Papa John’s.’
As a result of the joint venture with Blue and Silver, Papa John’s maintains 51% ownership of the 71 Papa John’s restaurants including responsibility for staffing, operational execution and facilities management. The two organizations will jointly be responsible for all marketing-related aspects of the restaurants. The partnership entity will consider opportunities to acquire or develop additional restaurants in these markets in the future.
The organizations will partner in marketing promotions including local broadcast and print media promotions, Papa John’s pizza boxtoppers, in-restaurant point of sale materials, limited time offer new product introductions, Texas Stadium signage, co-branded restaurant staff uniforms, delivery vehicle co-branding and Dallas Cowboys game day activities.
Contacts:
Karen Sherman,
Papa John’s International, Inc., Louisiville
502-261-4987
karen.sherman@papajohns.com
Brett Daniels,
Dallas Cowboys
972-556-9954
bdaniels@dallascowboys.net