Dan Wheldon’s Indy Lights team – PacWest Racing – has signed Gemstar Communications Inc in a marketing and sales alliance to become an associate sponsor this season.
PacWest Racing Group was formed by Bruce R McCaw in 1993 and currently fields two cars in the FedEx Championship Series and also competes in the Dayton Indy Lights Championship – in which 22-year old English driver, Dan Wheldon, will make his series debut on 11th March.
PacWest Racing employs 94 people for its race and marketing operations in Indianapolis, 17 of which are dedicated solely to marketing the team and its partners.
Gemstar will be represented through car signage and will also have the chance to make use of the many networking opportunities developed by PacWest to further business-to-business relationships.
‘Gemstar Communications Inc produces cutting edge technology and we are excited about partnering with them,’ said McCaw, owner of PacWest Racing Group. ‘It is also very exciting to help Gemstar reach a wider audience through their involvement with us and to achieve their goals through these new business opportunities,’ continued McCaw.
Gemstar is a publicly held wireless data company founded in 1992 with headquarters in Oakville, Ontario, Canada. Its primary business is providing real time data to customers through the use of its proprietary wireless technology.
‘Our primary objective is to identify and accelerate new business opportunities,’ said Paul T Macey, President of Gemstar. ‘PacWest has demonstrated a unique ability to develop the type of business-to-business relationships that will meet the objective,’ continued Macey.
For further information, please contact:
Adrian Sussmann or Stuart Morrison
CSS Stellar Management Ltd.
Tel: 00 1 415 345 8300
Fax: 00 1 415 345 8365
Release issued by The Jonathan Gee Consultancy.
Tel: +44 (0) 118 977 2770;
Fax: +44 (0) 118 977 4522;