Kuala Lumpur, 10 September, 2003 – Total Sports Asia (TSA), Asia’s leading independent sports marketing company and TV rights distributor has seen an overwhelming response in placing South American football properties in Asia Pacific after recently being appointed by Traffic Sports Marketing Group (Traffic) for exclusive representation in the region.
‘We have done deals with major networks like NTV in Japan, BBTV 7 in Thailand, KBS in Korea, SCTV in Indonesia and StarHub in Singapore. In the coming weeks, we hope to finalise further deals in Malaysia, India, Bangladesh and Japan,’ said Marcus Luer, Managing Director/CEO of Total Sports Asia Sdn Bhd. ‘We have also concluded deals with buyers in Hong Kong, China and India’ he added.
TSA represents Traffic for The South American World Cup Qualifiers for Brazil, Argentina, Uruguay, Chile, Paraguay, Ecuador, Peru, Colombia and Venezuela (SAWCQ), The Copa America 2004, CONCACAF Gold Cup, Copa Libertadores, South American Olympic Qualifiers, Copa Sudamericana, The CONCACAF World Cup Qualifiers (except USA & Mexico home matches) and the South American U-17 and U-20 Championships.
‘StarHub Cable TV aims to bring the best and most comprehensive soccer coverage to our customers. As such, we are thrilled to have secured the rights for the South American World Cup Qualifiers’ said Andy Low, Programming Manager for Singapore’s Star Hub Cable TV. ‘The Latin brand of soccer is probably the most exciting and passionate football in the world. Our viewers will definitely be in for a treat when they catch the action and superb soccer skills from the likes of Ronaldo, Veron, Crespo and Ronaldinho’ he added.
For more information on these programmes please visit www.traffic.com.br or contact Julian Jackson, Head of TV Sales & Marketing for Total Sports Asia at julian@totalsportsasia.com
About Total Sports Asia
Total Sports Asia (TSA) is Asia’s leading independent sports marketing company and TV rights distributor, based in Kuala Lumpur, Malaysia with representation across the continent. TSA has successfully introduced international sports properties into Asia by adapting them to the Asian environment.
Traffic Sports Marketing (Traffic) is one of the leading Sport Marketing Groups in the world, and the leader in Latin America. It holds and represents worldwide rights of the most important soccer tournaments of the Americas.
For more information contact:
Ms. Liew Siew Fun
PR & Events Manager
Total Sports Asia Ltd
Tel: +603 7660 9611
Fax: +603 7660 9622
Email: siewfun@totalsportsasia.com
Ms. Winieta Sugnaseelan
PR & Client Services Executive
Total Sports Asia Ltd
Tel: +603 7660 9611
Fax: +603 7660 9622
Email: winieta@totalsportsasia.com