NEW YORK—January 29, 2001— Emmy Award winner Orad, the world leader in virtual set technologies, virtual advertising, and sports broadcasting enhancement tools, provided its Virtual Replay system and Virtual Set technology for CBS Sports’ Super Bowl XXXV Pre-Game coverage on January 28, 2001.
Virtual Replay from Orad allowed CBS Sports’ producers to generate animated versions of key plays that can be viewed from 360 degrees, giving the viewer every possible angle and player perspective on the play.
‘We are thrilled that CBS Sports chose our dynamic sports analysis tool Virtual Replay to be a key ingredient in their Super Bowl coverage,’ said Mark J. Jeffers, Senior Vice President Sports Sales & Development for Orad, Inc. ‘This is an excellent start to a great partnership with CBS Sports.’
‘Orad’s sports enhancement technology really added to our cutting edge Super Bowl Pre-Game coverage,’ said CBS Sports’ Executive Producer Terry Ewert.
CBS aired Orad’s work in a one-hour segment entitled ‘CBS Sports’ Extreme Super Bowl Presented by Sony’s NFL Gameday 2001,’ from 2-3pm (EST) on January 28.
Established in 1993, Orad Hi-Tec Systems is a world leader in virtual set technologies, virtual advertising and sports broadcasting tools. Orad specializes in the development and manufacture of video and real-time image processing technologies for the TV broadcast and postproduction markets.
For more information please contact:
Orad, Inc. Contact:
Mark Jeffers, Senior Vice President
Sports Sales & Development
420 Lexington Ave., Ste. 2014,
New York, NY 10170, USA
Tel: (212) 931-6723
Fax: (212) 931-6730
Orad Hi-Tec Systems LTD,
PO Box 2177
Kfar Saba 44425, Israel
Tel: +972-9-767-6862 ext. 592