Premier Rugby today confirmed that Jon Varney has been appointed as Commercial Director with responsibility for developing all commercial areas of the professional game

Varney’s appointment has been made by Premier Rugby with the full support and backing of the RFU. He has been tasked with the development of Zurich Premiership rugby as well as the England rugby portfolio of rights. His responsibilities will be to drive revenue from existing commercial rights and work closely with the clubs and the RFU in developing new initiatives.

Howard Thomas Chief Executive, Premier Rugby, said ‘Jon brings a wealth of experience to our organisation and will undoubtedly continue to develop our properties to ensure that we provide a first-class product for both our spectators and sponsors alike.’

Varney joins Premier Rugby from sports marketing agency, Octagon, where he was Vice President Commercial Affairs, with specific responsibility for the ERC Ltd and the Heineken Cup, Challenge Cup and Shield competitions. In addition, he has more than 12 years experience in sponsorship sales and consultancy working with a number of commercial sponsors and governing bodies, including the RFU and British and Irish Lions.

Aidan Day, Managing Director, Octagon UK, commented ‘Jon’s appointment is good news for us and will strengthen the existing working relationship that we have with the key stakeholders in English rugby.’

Paul Vaughan, Commercial Director, RFU, stated ‘I have worked with Jon over a number of years and am delighted with his appointment. Jon’s knowledge of the sports industry along with his ability to drive commercial revenue will be invaluable in the development of both Premier Rugby and England Rugby brands’

For further information please contact:

Sally Price, Communications Manager, Premier Rugby on 020 8831 6727