London, UK: 3 December 2001:- Octagon UK has been appointed by Vodafone to create a global marketing communications programme and a series of major events to maximise the company’s sponsorship of the Ferrari Formula One team.

This appointment follows on from Octagon UK’s launch announcement event at the Monaco Grand Prix this summer regarding Vodafone’s sponsorship of the Ferrari team.

Following a competitive pitch Vodafone awarded the contract to Octagon UK to develop a series of original events for both its corporate and consumer audiences at the seventeen Grand Prix races taking place in 2002. In addition, Octagon UK is creating a comprehensive worldwide PR strategy which will be implemented during the Formula One season next year to raise awareness of Vodafone’s sponsorship of the Ferrari team to the company’s key consumers.

Tim Brown, Group Corporate Affairs Director for Vodafone said: ‘The unparalleled international media opportunities offered by Ferrari through the Formula One World Championship will greatly assist in our efforts to position Vodafone as one of the world’s leading brands.’

Aidan Day, Managing Director of Octagon UK commented: ‘Following on from our work this summer at the Monaco Grand Prix we are delighted to have been appointed to this prestigious project and to have extended our working relationship with Vodafone for 2002.

‘As a direct result of this appointment, we have strengthened our resources to ensure that we deliver a first class global product for Vodafone which will meet their sponsorship objectives and brand values.’

Octagon UK confirmed that a number of new appointments have been made in order to assist the existing Vodafone account team in the delivery of the event and marketing communications programme for 2002.

For further information please contact:

Ruth Wicks
Octagon Worldwide
Tel: 020 7881 8839