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Nimbus Sport International Pte Ltd today announced an exclusive deal with CamGSM, Cambodia’s largest telecommunications provider. CamGSM has acquired on-demand mobile clip rights to the Barclays Premier League in Cambodia for three seasons from 2007/2008 to 2009/2010 on its mobile network Cellcard.  This is the first time that sports video clips will be available on mobile phones in Cambodia.

Thomas Klingebiel, Vice President – International, Nimbus Sport, commented, “We are thrilled to welcome CamGSM amongst our family of Barclays Premier League licensees. It is truly exciting to be pioneering mobile and internet sports video content in Cambodia, and we look forward to further growing the Barclays Premier League’s fan base in this market”.

Sombat Krairit, Head of Marketing, CamGSM, added “We are very pleased to provide the unlimited excitement of the Barclays Premiere League to sport lovers through Cellcard’s portal. Now Cellcard subscribers nationwide can access video clips, wallpapers, match results and updates of their favorite teams on their mobile phones everywhere at anytime. We expect to welcome a great number of football fans.”

CamGSM will offer near live content as well as highlights and previews of all Barclays Premier League matches. Cellcard football fans across Cambodia can access the clips via Cellcard’s STK menu or visit www.cellcard.com.kh/mobile. Singapore-based i-POP Networks Pte Ltd, Asia’s leading mobile services and provisioning company is assisting in the operation and expansion of the mobile clips service for CamGSM.

Nimbus Sport has been awarded the mobile and internet rights for the next 3 years – covering the 1140 Barclays Premier League matches that will be played until the end of the 2009-10 season. The 2007/2008 Barclays Premier League season kicked off on 11th August and will showcase 380 matches until May 2008. Nimbus Sport is marketing these rights in conjunction with PA SportEV – a subsidiary of PA Sport.

The rights awarded to Nimbus Sport span countries across the globe – including China, Japan, Korea, Hong Kong, Thailand, India, Pakistan, Bangladesh, Sri Lanka, and other countries in Asia; UAE, Saudi Arabia, Algeria, Egypt, as well as countries in the Middle East and North Africa; Italy, Portugal, Spain, Greece, and Belgium in Europe; and reaching as far as Brazil, Australia and New Zealand.