NEW YORK, NY, October XX, 2003 – Now in its 26th year as the world’s premier sports business conference, the International Sport Summit has been the forum for ground-breaking announcements, major acquisitions and the place where sports business happens. Sport Summit has provided a venue for key decision makers involved in every area of sports to discuss the latest trends and newest business developments and has created the most dynamic marketplace for the business of sports.

An examination of NFL marketing, the status of soccer in America following the Women’s World Cup, and upcoming Olympic events in Torino (2006), Beijing (2008) and Vancouver (2010) are among the keynote items at International Sport Summit 2004 on January 8-9 at the Marriott Marquis Hotel in New York City.

‘The NFL has been the most successful sports marketing entity in the world,’ said Craig Tartasky, Chairman of the International Sport Summit. ‘There are many lessons to be learned from their accomplishments that can be applied to other events and venues.’

The longest-running conference for business executives in the sports industry, Sport Summit 2004 will feature a number of other keynote addresses and interactive panels. In addition to the world’s two largest sporting events, the Olympics and World Cup, interactive discussions will be held on such topics as team ownership, grassroots marketing, and other research and trends.

Among the prestigious executives scheduled to speak:

Ms. Shawn Dennis, Chief Marketing Officer, National Football League

Dr. Robert Contiguglia, President, U.S. Soccer Federation

Mr. Valentino Castellani, President, Torino Organizing Committee

Dr. Richard Luker, Ph.D., President, Leisure Intelligence Group

Mr. Mark Noonan, Executive VP, Major League Soccer

Mr. Ted Leonsis, Owner, Washington Capitals

Mr. Glen Horine, Executive VP, Arena Football League, LLC

Mr. Neal Pilson, President, Pilson Communications

Mr. Lynn Rowe, CEO, One World Technogies

Mr. Jerry Gepner, President, National Mobile Television

Mr. Robert Jacobson, CEO, In Demand

Mr. Steve Stubelt, National Accounts Manager, Sports Broadcasting, Sony

Mr. Jerry Solomon, President, The Football Network

A variety of timely topics will also be explored during two days of panel presentations and interactive discussions, including:

Expanding the Cable Channel Universe

How Fortune 500 Companies Leverage Sports as an Investment

New Video Technology for Sports Production

Broadcasting Sports Events in HD

Repurposing Sports Content for Use on the Web and Wireless Platfoms

Action and Extreme Sports

Marketing Franchises

Facilities (Battle for Revenue; Keeping Suites Full; Insurance)

Target Marketing for Diversity

Now in its 26th year, the International Sport Summit is the industry’s longest running sports business forum. The largest trade show and conference in the business of sports, International Sport Summit drew more than 1,000 sports executives at the 25th annual meeting in New York in January 2003. The Olympic Games, in the context of the Athens Games and other upcoming Olympiads, were a major topic of last year’s Summit, along with a variety of discussions on doing business in China, women’s sports and sponsorships.

Participation in the event can be as an exhibitor, advertiser and/or registrant.

For further information, contact:

E.J. Krause & Associates, 6550 Rock Spring Dr., Suite 500, Bethesda, Md. 20817. Phone/Fax: (301) 493-5500; (301) 493-0536. Email: ejksports@ejkrause.com